AI to help Consumers Create Better Habits
Not only do chatbots (text-based) and ultimately next-level virtual assistants (voice interactive) connect us directly with our favorite brands, they simulate a personalized customer-facing conversation. From pizza delivery to ride sharing, we’re letting bots know what we need, and they’re answering.
AI is the wizard behind the curtain, enabling access, retrieval and use of massive amounts of data at amazing speed to leverage digital enhancements with offline interactions, online tools used, content reviewed/downloaded, customer service applications, financial systems and a wealth of other data to draw context. It feeds that info to chatbots and virtual assistants, allowing them to react more intelligently and serve up appropriate, moment-specific marketing communications on a one-to-one level.