Augmented Reality Experience by NYT

The Times has been on the forefront for news organizations embracing emerging technology to create more immersive storytelling experiences for news consumers.

“If photography freed journalists to visually capture important moments, and video allowed us to record sight, sound and motion, then our augmented reality feature goes a step further, making flat images three-dimensional,” the NY Times wrote in an article announcing the release.

“Stories that describe our three-dimensional world can be delivered in the round, in front of you,” the Times described. “Want a closer look at that sculpture? No need to pinch your phone’s screen to zoom. Just walk up to it. For a different angle, there’s no swiping to the next image. Just walk around it.”

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