Every day is a Chance to Chase my Dream
Many things in life don’t come easy, and that’s especially true for Olympic athletes. They train and train, and then train some more, all for a chance to compete against people who have trained just as hard, if not harder, in the hopes of winning a coveted medal. It doesn’t always goes as planned, and failure is almost guaranteed for most.
Toyota beautifully illustrates that struggle of training and pushing yourself to limit—only to fail, get back up and try again—in its first of seven new spots that will run throughout the 2018 Winter Olympics and Paralympics.
The 60-second “Thin Ice” spot stars figure skater Ashley Wagner. It opens on an expansive frozen lake nestled at the bottom of snow-covered mountains. The moon is big and bright, lighting up Wagner’s stage. Her skating is elegant and effortless, made even more breathtaking by the scenery around her.
As she skates, her voiceover shares a poetic message about ice skating. “Every day is a chance to chase my dream. But life on the ice is a dance. A balancing act on the edge of my blade,” she says.