The global landscape is fast changing. We are seeing tectonic shifts whereby once thriving businesses are uprooted by new markets emerging out of uncertainty and unpredictable nature of today’s network economy.
Unsurprisingly, the customer has once again occupied the centre-stage and the only way to court them is to keep innovating, and delivering predictable, consistent and meaningful value. Companies espousing a progressive mindset don’t wait around to serendipitously stumble upon the ‘eureka’ moments, rather seek to shape the future by adopting new ways and new competencies to boldly approach the many wicked challenges.
Welcome Design Thinking, a unique approach for innovation, emphasizing on a magical balance between business and art, structure and chaos, intuition and logic, concept and execution, playfulness and formality, and control and empowerment.