Retail Brands and Getting Personal with Customers
Retailers need to collect both user-level data—like site traffic, shopping cart abandonment and basic analytics—as well as customer-specific data, such as shopping history, sizes and preferences. They also need to pay attention to the right product attributes, says Jeriad Zoghby, Accenture Interactive’s global lead for personalization.
“Every company has to do a better job of listening,” he says. “They need to stop worrying about which shirts I buy, and start paying attention to the features, the size, the fit, the color.